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Fashion Show Concept, PERRET SCHAAD SS 2014 - Berlin - Germany

We thought the iconic architecture of the Neue Nationalgalerie would suit the style of PERRET SCHAAD best, so we chose it as show location.
As Neue Nationalgalerie cannot be rented, we decided to do the show during museum opening times, and organizing a fashion show that does not violate the museum house rules. We bought tickets for the models so they could walk along the windowns inside, the show guests and photographers watched from the terrace.
To limit the audience and avoid overcrowding, we notified our accredited guests on short notice via text message on the show location.

- courtesy Somethingfantastic





Architecture as Resource / Imprint